Brazilian Blow Dry (Keratin)

The Brazilian Blow Dry

The treatment takes 1-2 hours, depending on hair length, thickness, and condition. It is not permanent and typically requires reapplication every 2-4 months, varying by hair type and personal preference. Regular treatments help blend treated hair with new growth.

Unlike harsh chemical straightening methods, this treatment:

• Doesn't forcefully open/close hair cuticles
• Uses natural keratin (which makes up 88% of hair)
• Repairs internal damage while coating hair to prevent future damage

Results include softer, shinier, and straighter hair. The treatment works well on all chemically processed hair types, including:

• Bleached or highlighted
• Colored or permed
• Relaxed or previously straightened

It's particularly effective for transforming:

• Curly or frizzy hair
• Damaged or unhealthy hair
• Dull or mistreated hair

While often called a straightening treatment, the Brazilian Blow Dry offers versatile results.